Mara Whitfield
Brand Strategy Lead
14 articles
Mara Whitfield leads brand strategy at ThisCom, helping small and medium businesses build distinctive brands and consistent digital presences that earn trust and stand out.
14 articles
Articles
Branding
Brand vs. Branding vs. Brand Identity: What’s the Difference?
These three terms get used interchangeably but mean different things. Understanding the distinction is the first step to building a brand intentionally.
Mara Whitfield
· 4 min read
Branding
How to Build a Brand Strategy (Step by Step)
A brand strategy is the foundation every logo, message, and campaign should rest on. Here is a practical, step-by-step process for small businesses.
Mara Whitfield
· 4 min read
Branding
Brand Identity Design: Logo, Color, Typography & Voice
Brand identity turns strategy into something people can see and feel. Here is how the core elements, logo, color, type, and voice, work together.
Mara Whitfield
· 4 min read
Branding
Brand Positioning: How to Stand Out in a Crowded Market
Positioning is the art of owning a distinct space in your customer’s mind. Here is how small businesses find and claim a position competitors can’t.
Mara Whitfield
· 4 min read
Branding
Brand Voice & Messaging: Sounding Like You Everywhere
Your brand voice is how your personality comes through in words. Here is how to define a voice and messaging that stays consistent across every channel.
Mara Whitfield
· 4 min read
Branding
Rebranding: When and How to Refresh Your Brand
Rebranding can revitalize a business or squander hard-won recognition. Here is how to know when you need one and how to do it without losing customers.
Mara Whitfield
· 4 min read
Digital Brand
Building a Digital Brand: The Complete Guide
Your digital brand is how people experience you online, across your website, search, social, and reviews. Here is how small businesses build a strong, consistent one.
Mara Whitfield
· 4 min read
Digital Brand
Your Website: The Center of Your Digital Brand
Social platforms are rented; your website is owned. Here is why your site should anchor your digital brand, and what makes one that builds trust.
Mara Whitfield
· 4 min read
Digital Brand
Social Media Branding for Small Businesses
Social media is where your brand’s personality is most visible. Here is how to build a consistent, recognizable presence without burning out.
Mara Whitfield
· 4 min read
Digital Brand
Online Reputation Management: Protecting Your Brand
Reviews and search results shape your brand before customers ever contact you. Here is how to monitor, build, and protect your online reputation.
Mara Whitfield
· 4 min read
Digital Brand
Personal Branding for Founders
For many small businesses, the founder is the most trusted brand asset. Here is how to build a personal brand that grows the business.
Mara Whitfield
· 4 min read
Digital Brand
Brand Consistency Across Channels (Omnichannel)
Customers experience your brand across many channels at once. Consistency is what turns scattered touchpoints into one recognizable, trusted brand.
Mara Whitfield
· 4 min read
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