Insights & Guides
The ThisCom Blog
Practical guides on email marketing, automation, SEO, branding, and growth, written by the team that builds and runs these programs for small and medium businesses.
68 articles
Articles
Branding
Branding for Small Business: The Complete Guide
Branding is not just a logo, it is the reputation and promise customers associate with you. Here is how a small business builds a brand that earns trust and commands a premium.
Mara Whitfield
· 5 min read
Branding
Brand vs. Branding vs. Brand Identity: What’s the Difference?
These three terms get used interchangeably but mean different things. Understanding the distinction is the first step to building a brand intentionally.
Mara Whitfield
· 4 min read
Branding
How to Build a Brand Strategy (Step by Step)
A brand strategy is the foundation every logo, message, and campaign should rest on. Here is a practical, step-by-step process for small businesses.
Mara Whitfield
· 4 min read
Branding
Brand Identity Design: Logo, Color, Typography & Voice
Brand identity turns strategy into something people can see and feel. Here is how the core elements, logo, color, type, and voice, work together.
Mara Whitfield
· 4 min read
Email Marketing
How to Build an Email List From Scratch (Without Buying One)
A permission-based email list is your most valuable marketing asset. Here are the lead magnets, opt-in forms, and tactics that grow it ethically and fast.
Valter Brandt
· 5 min read
Branding
Brand Positioning: How to Stand Out in a Crowded Market
Positioning is the art of owning a distinct space in your customer’s mind. Here is how small businesses find and claim a position competitors can’t.
Mara Whitfield
· 4 min read
Branding
Brand Voice & Messaging: Sounding Like You Everywhere
Your brand voice is how your personality comes through in words. Here is how to define a voice and messaging that stays consistent across every channel.
Mara Whitfield
· 4 min read
Branding
Rebranding: When and How to Refresh Your Brand
Rebranding can revitalize a business or squander hard-won recognition. Here is how to know when you need one and how to do it without losing customers.
Mara Whitfield
· 4 min read
Email Automation
Welcome Email Sequences That Convert New Subscribers
The welcome sequence is the highest-engagement email you will ever send. Here is a proven structure to turn new subscribers into customers automatically.
Valter Brandt
· 4 min read
Digital Brand
Building a Digital Brand: The Complete Guide
Your digital brand is how people experience you online, across your website, search, social, and reviews. Here is how small businesses build a strong, consistent one.
Mara Whitfield
· 4 min read
Digital Brand
Your Website: The Center of Your Digital Brand
Social platforms are rented; your website is owned. Here is why your site should anchor your digital brand, and what makes one that builds trust.
Mara Whitfield
· 4 min read
Email Automation
Email Automation 101: Workflows Every Small Business Should Set Up
Automated email flows run 24/7 and drive a large share of email revenue. Here are the core workflows every small business should set up first.
Valter Brandt
· 4 min read
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