Insights

Product, analytics, AI, and research insights for growing small and medium businesses.

Browse by topic

Small business owner reviewing digital marketing research on a laptop

Still Worth It: What the Data Says About Small Business Survival in 2026 →

Federal survey data shows most small businesses are holding steady while expectations fall, and that the number one operational problem is reaching customers. A look at what the research actually supports.

Next.js

Next.js Performance: Fixing LCP, INP, and CLS in Order of Payoff →

A diagnostic approach to Next.js performance. Break LCP into its four phases, find which one is actually costing you, and fix that instead of applying optimizations at random.

Valon Badivuku

Dec 1, 2025 · 6 min

Product

Designing MVPs That Scale (Without Gold-Plating the First Version) →

Most MVPs die from building the wrong thing, not from bad architecture. Here is where to spend your engineering budget, where to deliberately take on debt, and the four decisions that are genuinely expensive to reverse.

Valon Badivuku

Nov 12, 2025 · 6 min

Analytics

Smarter Analytics for Small Teams: Fewer Numbers, Better Decisions →

Most small business dashboards report a lot and decide nothing. Here is how to pick metrics that change behavior, plus the GA4 settings that quietly delete your history if nobody changes them.

Valon Badivuku

Oct 20, 2025 · 6 min

Artificial intelligence automating small business back-office operations

AI in the Back Office: Where It Actually Pays Off for Small Teams →

Federal survey data shows the smallest firms are the slowest to adopt AI, and the reasons are practical rather than technophobic. Here is which back-office work is genuinely worth automating, and which will cost you more than it saves.

Valon Badivuku

Sep 2, 2025 · 6 min

Want help putting this into practice?

We build and run growth programs for small businesses.