Valter Brandt
Chief Marketing Officer
31 articles
Valter Brandt is the Chief Marketing Officer of ThisCom, working with clients across the United States and internationally. He has led marketing strategy through the major shifts in social advertising, mobile, content marketing, programmatic media, and marketing automation.
31 articles
Articles
Email Marketing
How to Build an Email List From Scratch (Without Buying One)
A permission-based email list is your most valuable marketing asset. Here are the lead magnets, opt-in forms, and tactics that grow it ethically and fast.
Valter Brandt
· 5 min read
Email Automation
Welcome Email Sequences That Convert New Subscribers
The welcome sequence is the highest-engagement email you will ever send. Here is a proven structure to turn new subscribers into customers automatically.
Valter Brandt
· 4 min read
Email Automation
Email Automation 101: Workflows Every Small Business Should Set Up
Automated email flows run 24/7 and drive a large share of email revenue. Here are the core workflows every small business should set up first.
Valter Brandt
· 4 min read
Email Automation
Abandoned Cart Emails: Recover Lost Revenue on Autopilot
Most online carts are abandoned before checkout. A well-built abandoned-cart flow recovers a meaningful share of that revenue automatically.
Valter Brandt
· 4 min read
Email Marketing
Email Segmentation: Send the Right Message to the Right People
Blasting the same email to everyone is the fastest way to train your list to ignore you. Segmentation lifts engagement and revenue dramatically.
Valter Brandt
· 4 min read
Email Marketing
Writing Email Subject Lines That Get Opened (With Examples)
The subject line decides whether your email is read or ignored. Here are the principles and proven formulas that lift open rates, plus what to avoid.
Valter Brandt
· 4 min read
Deliverability
Email Deliverability: How to Stay Out of the Spam Folder
The best email in the world is worthless in the spam folder. Deliverability is infrastructure, here is how small businesses earn and protect inbox placement.
Valter Brandt
· 4 min read
Deliverability
SPF, DKIM, and DMARC Explained for Non-Technical Business Owners
These three DNS records are the foundation of email deliverability and security. Here is what each one does, in plain English, and why you need all three.
Valter Brandt
· 5 min read
Email Marketing
Drip Campaigns vs. Newsletters: When to Use Each
Drip campaigns and newsletters serve different jobs. Here is how each works, when to use them, and why a healthy program needs both.
Valter Brandt
· 4 min read
Email Marketing
The Best Email Marketing Platforms for Small Businesses in 2026
Mailchimp, Brevo, MailerLite, Klaviyo, and more, how to choose the right email platform for your business size, budget, and goals.
Valter Brandt
· 5 min read
Deliverability
Transactional vs. Marketing Email: What’s the Difference?
Order confirmations and newsletters follow different rules, infrastructure, and best practices. Confusing them hurts deliverability and can break the law.
Valter Brandt
· 4 min read
Email Marketing
How to Measure Email Marketing ROI (The Metrics That Matter)
Open rate is no longer reliable. Here are the email metrics that actually map to revenue, and how to calculate the ROI of your email program.
Valter Brandt
· 5 min read
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