Valon Badivuku
Digital Strategist
11 articles
Valon Badivuku is a Digital Strategist at ThisCom, helping brands get seen and become visible online through strategies that turn attention into lasting growth.
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Next.jsNext.js Performance: Fixing LCP, INP, and CLS in Order of Payoff →
A diagnostic approach to Next.js performance. Break LCP into its four phases, find which one is actually costing you, and fix that instead of applying optimizations at random.
Valon Badivuku
ProductDesigning MVPs That Scale (Without Gold-Plating the First Version) →
Most MVPs die from building the wrong thing, not from bad architecture. Here is where to spend your engineering budget, where to deliberately take on debt, and the four decisions that are genuinely expensive to reverse.
Valon Badivuku
AnalyticsSmarter Analytics for Small Teams: Fewer Numbers, Better Decisions →
Most small business dashboards report a lot and decide nothing. Here is how to pick metrics that change behavior, plus the GA4 settings that quietly delete your history if nobody changes them.
Valon Badivuku
AIAI in the Back Office: Where It Actually Pays Off for Small Teams →
Federal survey data shows the smallest firms are the slowest to adopt AI, and the reasons are practical rather than technophobic. Here is which back-office work is genuinely worth automating, and which will cost you more than it saves.
Valon Badivuku
RetargetingTrack Behavior Across Devices and Retarget Interested Users →
People research on a phone and buy on a laptop. Here is how cross-device tracking and retargeting bring interested users back in 2016.
Valon Badivuku
Marketing AutomationMarketing Automation Matures: HubSpot, Marketo, Pardot, and Mailchimp →
Automation has grown from simple autoresponders into full lifecycle platforms. A 2015 look at HubSpot, Marketo, Pardot, and Mailchimp.
Valon Badivuku
Video MarketingUnlocking the Potential of Video Marketing →
Video is moving from nice-to-have to essential. Here is how small businesses can use it across the funnel in 2015.
Valon Badivuku
Content MarketingLong-Form Guides: Why Depth Wins Attention →
Short posts are easy to ignore. Thorough, well organized guides earn links, rankings, and trust. Here is how to build them.
Valon Badivuku
Video MarketingEducational Video: Teaching Your Way to Trust →
How-to and explainer videos turn a brand into a helpful expert. Here is why educational video is the most underrated content of 2014.
Valon Badivuku
Mobile MarketingWhy Mobile-First Marketing Matters in 2014 →
Smartphones have crossed the tipping point. Here is why marketers should design for the small screen first, starting now.
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