Valon Badivuku
Digital Strategist
11 articles
Valon Badivuku is a Digital Strategist at ThisCom, helping brands get seen and become visible online through strategies that turn attention into lasting growth.
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Articles
Next.js
Next.js Performance: Fixing LCP, INP, and CLS in Order of Payoff
A diagnostic approach to Next.js performance. Break LCP into its four phases, find which one is actually costing you, and fix that instead of applying optimizations at random.
Valon Badivuku
· 6 min read
Product
Designing MVPs That Scale (Without Gold-Plating the First Version)
Most MVPs die from building the wrong thing, not from bad architecture. Here is where to spend your engineering budget, where to deliberately take on debt, and the four decisions that are genuinely expensive to reverse.
Valon Badivuku
· 6 min read
Analytics
Smarter Analytics for Small Teams: Fewer Numbers, Better Decisions
Most small business dashboards report a lot and decide nothing. Here is how to pick metrics that change behavior, plus the GA4 settings that quietly delete your history if nobody changes them.
Valon Badivuku
· 6 min read
AI
AI in the Back Office: Where It Actually Pays Off for Small Teams
Federal survey data shows the smallest firms are the slowest to adopt AI, and the reasons are practical rather than technophobic. Here is which back-office work is genuinely worth automating, and which will cost you more than it saves.
Valon Badivuku
· 6 min read
Retargeting
Track Behavior Across Devices and Retarget Interested Users
People research on a phone and buy on a laptop. Here is how cross-device tracking and retargeting bring interested users back in 2016.
Valon Badivuku
· 1 min read
Marketing Automation
Marketing Automation Matures: HubSpot, Marketo, Pardot, and Mailchimp
Automation has grown from simple autoresponders into full lifecycle platforms. A 2015 look at HubSpot, Marketo, Pardot, and Mailchimp.
Valon Badivuku
· 5 min read
Video Marketing
Unlocking the Potential of Video Marketing
Video is moving from nice-to-have to essential. Here is how small businesses can use it across the funnel in 2015.
Valon Badivuku
· 4 min read
Content Marketing
Long-Form Guides: Why Depth Wins Attention
Short posts are easy to ignore. Thorough, well organized guides earn links, rankings, and trust. Here is how to build them.
Valon Badivuku
· 5 min read
Video Marketing
Educational Video: Teaching Your Way to Trust
How-to and explainer videos turn a brand into a helpful expert. Here is why educational video is the most underrated content of 2014.
Valon Badivuku
· 4 min read
Mobile Marketing
Why Mobile-First Marketing Matters in 2014
Smartphones have crossed the tipping point. Here is why marketers should design for the small screen first, starting now.
Valon Badivuku
· 4 min read
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