Video Marketing
Unlocking the Potential of Video Marketing
Video has quietly become the format people prefer. It shows up in search results, fills social feeds, and holds attention better than text or images alone. In 2015 the question is no longer whether to use video, but how to use it well across the whole customer journey.
Video across the funnel
- Awareness: short, shareable clips that introduce your brand and point of view.
- Consideration: explainers and demos that show how your product solves a problem.
- Decision: testimonials and case studies that prove you deliver.
- Retention: tutorials and tips that help customers get more value.
Make the first seconds count
Most people decide whether to keep watching in the first few seconds, and many watch without sound at first. Open with something that earns attention, add captions, and put your key message early rather than saving it for the end.
Measure what matters
Views are a vanity metric on their own. Watch time, completion rate, and the actions people take afterward tell you whether the video is doing its job.
Keep reading
Key takeaways
- ✓Use different video types at each stage of the funnel.
- ✓Hook viewers in the first seconds and caption for silent viewing.
- ✓Track watch time and actions, not just view counts.
Digital Strategist
Valon Badivuku is a Digital Strategist at ThisCom, helping brands get seen and become visible online through strategies that turn attention into lasting growth.
Frequently asked questions
Where should small businesses host their videos?+
YouTube gives you reach and search visibility, while an embedded player on your own pages keeps visitors on your site. Many businesses use both: YouTube for discovery and on-page embeds for conversion.
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