Scroll through any social feed and the shift is obvious: video is everywhere. Platforms now autoplay it, prioritize it, and reward it with reach. For brands, social video has become one of the most effective ways to capture attention in a crowded feed.
Built for the feed
Social video is not television. It plays silently until someone taps, it competes with a thumb that scrolls fast, and it lives among friends’ posts. That means the first second matters, captions are essential, and the message has to land quickly.
Practical tips
- Capture attention in the first second, before the scroll continues.
- Design for sound off with captions and clear visuals.
- Keep it short and focused on one idea.
- Put your brand and message early, not only at the end.
Key takeaways
- Social platforms now favor video, so brands should too.
- Design for silent, fast-scrolling feeds with captions and quick hooks.
- Short, single-idea videos perform best.
- Video Marketing
- Social Media
Written by
Valter Brandt
Chief Marketing Officer
Valter Brandt is the Chief Marketing Officer of ThisCom, working with clients across the United States and internationally. He has led marketing strategy through the major shifts in social advertising, mobile, content marketing, programmatic media, and marketing automation.
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