Retargeting
The Facebook Pixel and the Power of Retargeting
Most people who visit your site leave without buying. For years that was the end of the story. A small piece of tracking code changes it. By placing a pixel on your site, you can recognize those visitors later and show them relevant ads, turning anonymous traffic into an audience you can win back.
What the pixel does
- Recognizes visitors so you can build audiences from them.
- Tracks conversions so you can measure what your ads actually drive.
- Lets you retarget people based on the exact pages they viewed.
- Feeds data that improves targeting over time.
Retargeting done right
Retargeting works because it reaches people who already showed interest. The art is in restraint and relevance. Match the message to what they viewed, cap how often the ad appears, and stop showing it once they convert.
Related reading
Key takeaways
- ✓A pixel turns anonymous visitors into reachable audiences.
- ✓It also measures the conversions your ads drive.
- ✓Relevance and frequency caps keep retargeting effective, not annoying.
Valter Brandt
Chief Marketing Officer
Valter Brandt is the Chief Marketing Officer of ThisCom, working with clients across the United States and Europe. He has led marketing strategy through the major shifts in social advertising, mobile, content marketing, programmatic media, and marketing automation.
All articles by Valter Brandt →Frequently asked questions
What is the difference between the pixel and retargeting?+
The pixel is the tracking code that recognizes visitors and records actions. Retargeting is the tactic of showing ads to those tracked visitors. The pixel makes retargeting and conversion measurement possible.
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