Research
Still Worth It: A Clearer Story of Small Business Value
Our most recent research study confirms that small business solutions still provide tremendous value in today's competitive landscape. But it also shows what institutions and service providers must do differently to help businesses scale effectively.
The Research
We surveyed over 500 small business owners and entrepreneurs across various industries to understand their pain points, success factors, and the value they derive from various solutions and services. The results were enlightening and challenge many assumptions about the small business market.
Key Findings
90% of small businesses believe that having access to enterprise-level tools and expertise significantly impacts their growth trajectory
78% cite scaling challenges as their primary barrier to growth, particularly around technology and talent acquisition
65% would pay for specialized solutions that help them compete with larger enterprises, but feel priced out of the market
Owner dedication remains the most critical factor in business success, more so than access to capital
What This Means
The research clearly demonstrates that small businesses don't need watered-down versions of enterprise solutions. They need access to the same quality of tools, expertise, and support that larger organizations receive—but tailored to their specific needs, budgets, and growth stages.
Service providers and technology companies that recognize this shift and position themselves as true partners in small business success will win in this market. It's not about selling more features; it's about understanding the unique challenges of scaling businesses and providing genuine value.
The Path Forward
This research validates what we've believed from day one at ThisCom: small businesses deserve access to the best solutions and expertise. That's why we've built our entire approach around providing enterprise-quality development, strategy, and support to startups and small businesses.
The winners in the next decade won't be the biggest companies. They'll be the ones who genuinely understand and serve the needs of growing businesses. We're proud to be part of that movement.
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